Hi there!

It’s almost time. In just a few days, the industry will touch down in Miami for three days of sharp thinking, big conversations, and better marketing.

We’ve built this unofficial guide to help you cut through the noise — and make the most of every minute at POSSIBLE 2025. Below, you’ll find the key sessions to bookmark, the experiences not to miss, and the prep checklist that’ll save you time once you land.

📅 Sessions to Bookmark

A few must-attend sessions if you care about performance, content, and the future of measurement.

DAY 1 – Monday, April 28

🧠 CMO Insights: The Art of Thought Leadership from Insight to Influence
2:30 PM – 3:15 PM ET
Coastal Center 2nd Floor • Deep Dive • Shore 1-2

A strategic dive into how CMOs can align brand storytelling with business goals. Expect actionable insight into what content themes drive engagement — and how to measure long-term brand equity without losing sight of short-term impact.

Speakers:

🎤No-Holds-Barred Q&A: Gary Vee on Social Commerce, Virtual Influencers & Gen Z

DAY 2 – Tuesday, April 29

🏗️ Redesigning Marketing Organizations to Boost Sales Growth and Team Satisfaction
10:40 AM – 11:10 AM ET
Upper Lobby Level • Inspiration Hall • Sparkle Ballroom

When org charts become growth roadblocks, it’s time to rethink the system. This session presents a new operating model designed to improve both marketing impact and internal culture — with lessons backed by years of CMO research.

Speakers:

📦 The Content + Commerce Revolution
12:10 PM – 12:40 PM ET
Upper Lobby Level • VIP Academy • Splash 9-10

Shoppable content. Retail media. Personalized journeys. This session breaks down the blend of content, data, and commerce — and why performance depends on connecting every piece of the funnel.

Speakers:

DAY 3 – Wednesday, April 30

🎨 Getting Out Of Your Own Way: Embracing Creative Technology for Success
12:00 PM – 12:30 PM ET
4th Floor • Rising Talent Academy • Flicker 3

Tired of creative bottlenecks? This session explores how brands are deploying new tech to close the gap between ideation and impact — with practical guidance on staying nimble, relevant, and fast in an attention-starved world.

Speakers:

🌐 Why Non-toxic Spaces Should be Non-negotiable Priorities
4:15 PM – 4:45 PM ET
Upper Lobby Level • Inspiration Hall • Sparkle Ballroom

As digital environments grow more complex, brands can’t afford to compromise on safety or performance. This discussion makes the case for investing in positive media ecosystems — and the business upside of doing the right thing.

Speakers:

🚀 Beyond the Main Stage: Experiences That Move the Needle

This year’s agenda is also about what you discover between the keynotes. Here are three high-impact experiences we recommend adding to your POSSIBLE game plan:

🌱 The Innovation Village

Daily | Outdoor Expo Garden

Where challenger thinking meets decision-maker density. The Innovation Village brings together startups, scaleups, and boutique agencies tackling everything from martech to measurement. Explore cutting-edge solutions, meet founders, and check out live sessions on The Innovation Stage — including:

🔍 Acorns Growth Challenge
Tuesday, April 29 | 1:50 PM – 2:50 PM
Startups compete live, presenting how they’re solving real growth and attribution challenges. It's where the next big solution for marketers could be born.

🧠 Brand Showcase
Wednesday, April 30 | 10:30 AM – 11:30 AM
A behind-the-scenes look at real brand–solution provider collaborations, proving how innovative partnerships are solving marketing’s messiest challenges.

🎤 POSSIBLE Unplugged
Tuesday, April 29 | 4:30 PM – 5:30 PM
Got a hot take that didn’t make the main agenda? Five attendees will get 10 minutes to pitch bold, future-shaping ideas live on stage

👩 CMO Agenda Roundtable Summit 🧑

Tuesday, April 29 | Invite-Only | The Fontainebleau

A closed-door gathering of marketing’s sharpest minds, this summit offers candid, off-the-record conversations among top CMOs. Themes include:

• Proving brand value with better measurement

• Aligning marketing’s role with enterprise value

• Structuring teams to drive profitable growth

• Scaling personalization with AI

For CMOs, measurement and attribution remain make-or-break priorities. One of the key themes explored at the Roundtable — “Why Achieving Best-in-Class Measurement and Attribution is Critical for the CMO” — digs into how marketing leaders can build systems that clearly connect activity to outcomes.

If that’s a challenge you’re actively solving for, it’s worth keeping an eye on how brands are approaching full-funnel measurement in a privacy-first world. Solutions like Fospha are helping marketing teams turn complexity into clarity — aligning strategy with performance and surfacing insights that drive better decisions.

That’s your one-week-out download. Start building your schedule, prep your talking points, and don’t wait to book those meetings — the best conversations don’t happen by accident. See you in Miami 😊

The Unofficially POSSIBLE Team

Independently Created. Not affiliated with POSSIBLE.

ClickZ is a ClickZ Media publication in the Events division