Hi there!

POSSIBLE 2025 is nearly here — and whether you're packing slides, sneakers, or just ideas, this is your cheat sheet to make every moment in Miami matter. From the real percentage of AI-driven sessions to a sneak peek at Bobbi Brown’s branding masterclass, we’ve pulled together the essentials to prep smarter, meet sharper, and start stronger.

Let’s Take A Guess First…

📌 We’ll reveal the real answer at the bottom of the newsletter!

🤖 AI in Marketing:

AI has rapidly transformed marketing in the past year. According to McKinsey, 71% of organizations now use generative AI in at least one business function, with marketing and sales leading the way.

Marketers are leveraging AI for hyper-personalized content, predictive analytics, and automating routine tasks, freeing up time for strategic initiatives. Brands like Delta and Unilever are utilizing AI to optimize ad performance and connect advertising with sales data. ​

And when it comes to proving the true revenue impact of those AI-powered campaigns? Fospha’s measurement solutions are giving teams a unified view of how paid ads drive outcomes across DTC, Amazon, and beyond.

🎤 Don't Miss These AI-Focused Sessions:

• AI Advertising Alchemy: Trusted Data. Superior Performance. Real Outcomes April 29 | 10:00–10:30 AM ET | Masterclass, Flicker 1-2 

  Discover how leaders from DoubleVerify and Toyota use AI-powered verification and analytics to deliver stronger outcomes without compromising trust.​

• Beyond the Hype: How AI-Native Marketing is Reshaping Growth 

  April 30 | 3:40–4:10 PM ET | Masterclass, Flicker 1-2 

  Join Zeta Global and Juice Media for a grounded look at how AI-native strategies are changing the game for marketers aiming to scale smarter.

🧠 Exploring how AI fits into your marketing roadmap?
Book a meeting with ClickZ — we’re collecting POVs from brands and leaders navigating AI adoption, and yours could feature in our post-event coverage.

🎥 Flashback: Insights That Still Resonate

Before you dive into what’s new at POSSIBLE 2025, take a beat to revisit two standout sessions from last year that still have people talking.

🛒 Seth Dallaire, EVP & Chief Revenue Officer, Walmart U.S.

"Retail Media, Luminate & the Future of Shopper Data"
Walmart’s digital transformation is not just about inventory — it’s about insight. In this session, Seth Dallaire walks through how Walmart’s Luminate product is reshaping retail media with smarter forecasting and a self-serve mindset. Expect sharp takes on evolving customer behavior, what’s next for online grocery, and how brands can better integrate across physical + digital shelves.

🧠 Why revisit this? Because measurement is the beating heart of retail media’s next chapter. Solutions like Fospha’s new Halo product are helping brands bridge the DTC–Amazon divide — quantifying the full-funnel impact of ads across marketplaces, and delivering a unified ROAS that ties media to growth, whether it's on Amazon or your own site.

🏀 Tammy Henault, CMO, NBA

"Culture, Content & Global Growth: The NBA’s Digital Playbook"
From TikTok to tunnel walks, the NBA is making content that moves. Tammy Henault explores how the league is expanding its reach (especially in women’s basketball), tapping into culture, and building fan-first strategies that combine entertainment with athlete-driven storytelling.

🧠 Why revisit this? In a world where attention is currency, the NBA’s content-meets-community approach is still a masterclass in brand relevance.

🎨 Session Spotlight: The Art of Brand-Building with Bobbi Brown

📍 April 30 | 11:15 AM – 11:35 AM ET
Sparkle Ballroom, Inspiration Hall (Upper Lobby Level)

From makeup artist to global mogul — and now a force reshaping wellness, hospitality, and beauty for a new generation — Bobbi Brown knows brand-building is anything but linear. In this session, she sits down with 3C Ventures’ Michael Kassan to share what it really takes to scale a brand, reinvent it, and do it all over again.

Her journey from launching Bobbi Brown Cosmetics to building Jones Road into another billion-dollar rocketship is a reminder that the best brands don’t just sell — they stick.

And the best strategies? They’re measurable. Whether you're scaling like Jones Road or expanding across new marketplaces, brands today need clear, data-backed answers to what’s driving growth. That’s where measurement platforms like Fospha come in — helping marketers connect brand activity to business outcomes, understand channel performance across the full funnel, and make smarter decisions in real time.

🧭 Final Prep Checklist

📍 Venue: Fontainebleau Miami Beach
4441 Collins Avenue, Miami Beach, FL 33140

📲 Download the POSSIBLE App
Check the latest schedule, bookmark your sessions, and access venue maps. (Available via the App Store & Google Play – search “POSSIBLE 2025”)

🗺️ Floor Plan HERE

That’s your 24-hour head start.

Keep this guide handy, make your picks, and book your meetings early — the most valuable conversations won’t wait. See you in Miami.

The Unofficially POSSIBLE Team

📣 Poll results reveal: 10.6% of POSSIBLE sessions touch on AI — not every session, but it’s definitely more than just a buzzword.

Independently Created. Not affiliated with POSSIBLE.

ClickZ is a ClickZ Media publication in the Events division