Hi there!

The doors are open, and the conversations that will shape marketing’s next chapter are about to kick off across Miami Beach. Whether you're heading to your first keynote or mapping out the afternoon, here’s your guide to the trends and ideas that will set the tone today at POSSIBLE 2025.

🧠 Today’s Key Themes

We took a look at today's full lineup — here’s what we predict will dominate conversations across the Fontainebleau floors:

🌎 Purpose-Driven Brand Building
From the NFL's mentorship initiatives to Camila Coelho’s purpose-led entrepreneurship, today’s sessions set a clear tone: brands are expected to stand for something real, not just market products. Authenticity, impact, and cultural relevance will be front and centre.

📈 Smarter Measurement, Smarter Growth
As marketers face tighter budgets and rising expectations, measurement innovation is everywhere. Sessions on ROAS across marketplaces, attention metrics, and new standards for brand safety are all pointing to the same pressure: prove it or lose it.

(Hint: this is why conversations around solutions like Fospha are heating up.)

🏆 The Rise of Sports, Streaming, and New Growth Channels
Sports and entertainment aren’t just lifestyle content anymore — they’re major engines of growth. Whether it’s Alexis Ohanian’s push into women’s sports or fresh plays in digital live-streaming, sessions today will show how culture-first media is creating new advertising frontiers.

🤖 AI's Growing Muscle (Beyond the Hype)
Workshops diving into AI search, campaign automation, predictive analytics, and content creation show that AI is becoming embedded infrastructure.

📉 Cutting Through the Noise
Between sessions on redefining ‘premium’ inventory and lifting the curtain on fake video metrics, one theme is clear: brands want transparency and results, not vanity metrics. Efficiency and clarity are emerging as competitive advantages.

🎤 Today’s Mainstage Moments

This morning at 10:15, the first keynote at POSSIBLE 2025 fires the starting gun — and it’s one to watch.

📍 Coastal Center 4th Floor • Purpose Pavilion • Pearl Ballroom

Tim Ellis (NFL), Artis Stevens (Big Brothers Big Sisters of America), and Ray Davis (Buffalo Bills) are showing how brand partnerships can drive real community impact — and real business results.

From the NFL’s $375 million+ Inspire Change initiative to Big Brothers Big Sisters' mission to scale mentorship nationwide, this session is about more than goodwill. It’s about why brands that act — not just advertise — are building the strongest loyalty and the most resilient growth stories.

This year, doing good isn't a side hustle. It’s a business strategy.

Other keynote to have on your radar today? Gary Vee is taking the stage — and it’s set to be one of the boldest conversations of the week.

📍 Coastal Center 4th Floor • Purpose Pavilion • Pearl Ballroom

At 4:20 PM, get ready for No-Holds-Barred Q&A: Social Commerce, Virtual Influencers & Gen Z — where Gary Vaynerchuk will dive headfirst into how organic content supercharges paid media, why virtual influencers are more than a trend, and how Gen Z and Gen Alpha are rewriting the rules of brand loyalty.

In a landscape where privacy rules are tightening and customer journeys are getting blurrier, proving real impact across channels is mission-critical. That’s where smarter measurement comes in.

Solutions like Fospha are giving brands a full-funnel view — connecting social, search, marketplace, and DTC performance into one clear, actionable picture. It's about knowing what’s actually driving revenue.

If you're serious about building a future-ready growth engine, this is a session — and a mindset — you can’t afford to miss.

Ready, Set, Go!

🎒 What to Bring

• Your badge (or registration QR code)

• Chargers / power bank

• Sunscreen — trust us on this one

📲 Download the POSSIBLE App

Plan your schedule, navigate Fontainebleau, and connect with other attendees — all from your pocket.
↳ Download for iOS
↳ Download for Android

🗺️ Venue Map

That’s your Day 1 cheat sheet. Stay sharp, stay curious — and don't forget: the real magic happens in the conversations you spark between sessions. See you out there.

The Unofficially POSSIBLE Team

Independently Created. Not affiliated with POSSIBLE.

ClickZ is a ClickZ Media publication in the Events division