Hi {{first_name|there}}!
Welcome to Unofficially POSSIBLE — your independently produced guide to the most valuable ideas, conversations, and connections at POSSIBLE Miami 2025. Our goal? Make sure your time in Miami delivers more value than noise.
With the countdown on, we’ve pulled together the must-knows, must-sees, and must-meets.
🔁 What Last Year Taught Us
Brand vs. performance? Dead debate.
McDonald’s and Instacart made it clear: it’s not either/or. Brand is a performance multiplier. Storytelling must convert. KPIs matter.Creativity got accountable.
Shoppable CTV campaigns, like the Barbie x LG Ads partnership, showed that creative can sell — not just entertain.The industry’s problem? It’s not tech. It’s today.
Gary Vee called it: marketers are obsessed with yesterday’s nostalgia and tomorrow’s AI — and ignoring what’s needed now. Organic social. Audience relevance. Distribution.Data overload is killing clarity.
Nextdoor and JPMorgan Chase warned: more tracking ≠ better results. Tools that simplify signal loss and deliver usable, privacy-safe insights — like Fospha’s full-funnel solution — are becoming non-negotiable.
The CMO role has changed.
At brands like Burger King and Nextdoor, CMOs are now part CRO — expected to lead with both creativity and revenue accountability.
🔮 What to Watch at POSSIBLE 2025
This year’s agenda is structured around three core pillars — Consumer Marketing & Communication, Business & Society, and Technology & Innovation. But not every track will have equal impact.
Here are the areas we believe will shape the year ahead — and deserve your full attention:
🤖 AI Meets AdTech: From Experiment to Infrastructure
AI and automation have moved from fringe discussions to the operational core. This year’s sessions will go deeper than generic predictions, focusing on how brands are using AI to build dynamic customer journeys, optimize spend in real time, and unify fragmented martech stacks.
With cookies on life support, marketers need more than patchwork fixes. The best sessions will tackle how to rebuild trust in marketing measurement through zero-party data, modeling, and full-funnel intelligence.
Platforms like Fospha — already helping 200+ brands navigate this shift — are leading the charge with measurement that works in a privacy-first world.
🧠 Brand Building in a Distracted Age
Creative isn’t dead — it’s evolving. Expect some of the smartest sessions to focus on how brands are adapting storytelling across platforms, rebalancing long-term equity with short-term activation, and building consistency in a fragmented media world. If your team is stuck in campaign mode, this track offers the reset.
💬 The Culture Factor
What used to be considered “niche” — Gen Z behaviors, social values, underrepresented audiences — is now mainstream marketing. You’ll hear from brands who’ve built loyalty by leaning into cultural nuance, not surface-level representation. As one speaker put it last year: “You can’t rent relevance anymore.”
💬 Want to Share Your POV?
ClickZ will be live at the event — capturing ideas, conducting interviews, and gathering the most meaningful takeaways. Want to be part of the coverage?
📅 Book a meeting with the ClickZ team and tell us what trends or technologies you think should shape the 2025 marketing conversation.
🎤 Big-Name Sessions to Bookmark
Some of the sharpest thinking in marketing today will be center stage in Miami. Speakers include:
Melissa Gallo
Executive Director, Head of Client Success
CVS Pharmacy, Inc. (CVS Health)
Agenda Sessions
The Transparency Gap: Why We Need More Than Certification To Improve Brand Safety & Working Media
Apr 28, 2025, 3:30PM - 4:15PM
Coastal Center 2nd Floor • Workshop • Coral 1
Matt Drzewicki
VP, Partner Solutions, Roundel
Target
Agenda Sessions
Driving Discovery: The Intersection of Brand Experiences and Retail Media
Apr 30, 2025, 10:10AM - 10:40AM
Upper Lobby Level • Inspiration Hall • Sparkle Ballroom
John Furner
President & CEO
Walmart Inc.
Agenda Sessions
The New Retail Power Play: Media, Data & The Walmart Effect
Apr 29, 2025, 8:55AM - 9:25AM
Upper Lobby Level • Inspiration Hall • Sparkle Ballroom
and…
Lorraine Twohill – Chief Marketing Officer, Google
Gary Vaynerchuk – Chairman, VaynerX
Alexis Ohanian – Founder & General Partner
Bobbi Brown – Founder, Jones Road
Frank Cooper III – CMO, VISA
Bonin Bough – Co-Founder & Chief Strategy Officer, Group Black
Alexis Ohanian – Founder & General Partner, Seven Seven Six
Expect insights on leadership in a fractured media landscape, rebuilding brand trust, and what marketing’s power players are investing in next.
🧠 One Final Thought: Be Intentional
Here’s how to make the most of POSSIBLE:
✔ Prioritize content tracks that align with real business challenges
✔ Start booking your 1:1s now — the best conversations are planned
✔ Come ready to challenge assumptions, especially about measurement
We’ll be back next week with a one-week-out preview focused on standout sessions and hidden gems on the agenda. Until then, stay curious — and get ready for a powerful three days in Miami.
See you soon,
The Unofficially POSSIBLE Team
SPONSORED BY
Independently Created. Not affiliated with POSSIBLE.
ClickZ is a ClickZ Media publication in the Events division